The poster of this film really is a feast for the eyes. It's enjoyable and inviting to look at. Makes anyone who hasn't seen the film want to see it. Graphology plays an important role in the making of a poster and together with text this cohesion creates some magnificence.
Graphological Features
The lexicons 'Ginger' and 'Rosa' are written in bold eye-catching font, and have been inked in the hue to match the name connotations. 'Ginger' is printed in the an orange colour to match her hair and the meaning of the name. This too applies to 'Rosa' as it is the French name for 'pink' which is also written in a light shade of pink. Using attractive font and images helps to create a poster that people are going to find interesting and readable- it will result in them looking up cinema viewings.
Along with a clear close-up image of the main characters there is also a small line of actors that feature in the film so that the audience are aware of who else stars in the film. A list of the cast are also shown because this being a film that features well-known and successful actors it is important that the audience are aware of who else makes an appearance. Often it is who stars in the film that will entice the audience into wanting to watch the film.
The task of a poster is to give away a slight hint to the audience but not letting the whole story slip. From this 'Ginger and Rosa' poster it is evident that the film is going to be focused around the two girls (their names given in the title) as they take the lead image on the poster. The rest is for the audience to find out. As I have seen this film, and saw the poster before viewing, I was unaware of the actual storyline and was just informed by the name that it would be a film of two girls, not knowing anything about them. That's what I find so intriguing about posters: they open a small window into the film but then when you watch it, a door is opened.
Narrative
The characters from 'Ginger and Rosa' are communicated to the audience though the large images of them taking lead of the poster- as they are both the main characters, it is important to show their appearance, so the viewers are aware of which stars play in the film. In our film we have one main character who plays the lead role so we will be using him on our poster. This will make our audience aware of the character before even watching the film.
Due to the expressions on the girls faces featured on the front of the poster, it makes us aware of how they might be feeling throughout the film and what may occur: they look slightly saddened and are looking in opposite directions, showing that although they are friends their lives could be diverting down two very different paths, or that they have different interests and aims in life.
The two girls appear to be not wearing a large amount of make-up and are just shot with the wind blowing in their hair (this perhaps has connotations that they enjoy spending time outside) with a very natural look, which gives away signs of their age. Although this is not evident, one can piece together their ages from the image they represent. The colour of the font is also a child-like hue, suggesting that they are still in the early stages of their adolescence.
Representation
With the large image of the girls accompanied by the feminine text and colours, their gender is shown in a way that proudly presents their femininity. However because they are not illustrated in a 'stereotypical' female way (make-up, clothing, etc.) it shows a more modern approach of girls. For example, in the film they are trying to protest against wars, this however is something more usual of males rather than females. This film, along with the poster, is a fresh take on the vision of females.
The poster itself doesn't project any context that would enable the audience to identify with the girls region, nation or which social class they are in. Often the designers of the poster decide to keep all their background information private, which will make the viewing of the film much more surprising. 'Ginger and Rosa' are the very centre of the poster leaving no space for any mise-en-scene to reveal their region or social class.
Genre
In posters that are advertising thrillers or horrors, the genre is much more easy to identify- seeing a dark background, with an isolated house immediately sends the audience a message that connotes fear. With films such as 'Ginger and Rosa' it appears to be more challenging to define the genre when the poster gives away little to no evidence of what the possible genre could be.
Audience
The audience of each film varies and is deeply dependent on the genre of the film. When a poster or advertisement of a new film is released, it attracts certain people dependent on how the film is portrayed.
'Ginger and Rosa' could have an audience of a variety of different people ranging from male to females from all sorts of ages. Being that the poster connotes feminine messages there is a possibility that the audience are more likely to be female.
The audience is also very dependent on the cast that are featured in the film. For example those that are interested in the work of Elle Flanning would be more likely to go to watch this film than those who have never heard of her. With a list of cast- ranging from famous to those not so- will help gain a wider audience. Seeing actors and actresses that people are interested in will attract more audience.
The graphology is fun, and inviting, which additionally attracts the audience. Seeing an attractive poster has connotations that the film too will be attractive and one worth watching. This is why posters and advertisement have such an impact on the targeted audience.
Film Language
The lighting used in this poster is bright and highlights the faces of the two characters, Ginger and Rosa. Having a darker background, for example, would connote fear and possibly suggesting that something bad or mysterious is likely to occur. Good, light lighting portrays an image of a film which is likely to be happy. Plus it highlights the faces of the two girls, and shows that because the film is their names, they are clearly highlighted in the poster, making it more evident to the audience who the film features. As 'Ginger and Rosa' is featured underneath the light, clear image of the two girls makes it evident that this is who 'Ginger and Rosa' are and that the film must be about them.
The title graphics used on this poster are bold and inviting. The font and colour opted for are essential when attracting an audience. The bold, capitalised text is appealing and inviting, and the colours of the font connote the personality of the two girls- it also is the colour that matches the names. The list of cast names are written smaller than the focus names, Ginger and Rosa, so that the eye focuses more on the names of the girls, and is less distracted by an array of extra appearances.
The task of a poster is to give away a slight hint to the audience but not letting the whole story slip. From this 'Ginger and Rosa' poster it is evident that the film is going to be focused around the two girls (their names given in the title) as they take the lead image on the poster. The rest is for the audience to find out. As I have seen this film, and saw the poster before viewing, I was unaware of the actual storyline and was just informed by the name that it would be a film of two girls, not knowing anything about them. That's what I find so intriguing about posters: they open a small window into the film but then when you watch it, a door is opened.
Narrative
The characters from 'Ginger and Rosa' are communicated to the audience though the large images of them taking lead of the poster- as they are both the main characters, it is important to show their appearance, so the viewers are aware of which stars play in the film. In our film we have one main character who plays the lead role so we will be using him on our poster. This will make our audience aware of the character before even watching the film.
Due to the expressions on the girls faces featured on the front of the poster, it makes us aware of how they might be feeling throughout the film and what may occur: they look slightly saddened and are looking in opposite directions, showing that although they are friends their lives could be diverting down two very different paths, or that they have different interests and aims in life.
The two girls appear to be not wearing a large amount of make-up and are just shot with the wind blowing in their hair (this perhaps has connotations that they enjoy spending time outside) with a very natural look, which gives away signs of their age. Although this is not evident, one can piece together their ages from the image they represent. The colour of the font is also a child-like hue, suggesting that they are still in the early stages of their adolescence.
Representation
With the large image of the girls accompanied by the feminine text and colours, their gender is shown in a way that proudly presents their femininity. However because they are not illustrated in a 'stereotypical' female way (make-up, clothing, etc.) it shows a more modern approach of girls. For example, in the film they are trying to protest against wars, this however is something more usual of males rather than females. This film, along with the poster, is a fresh take on the vision of females.
The poster itself doesn't project any context that would enable the audience to identify with the girls region, nation or which social class they are in. Often the designers of the poster decide to keep all their background information private, which will make the viewing of the film much more surprising. 'Ginger and Rosa' are the very centre of the poster leaving no space for any mise-en-scene to reveal their region or social class.
Genre
In posters that are advertising thrillers or horrors, the genre is much more easy to identify- seeing a dark background, with an isolated house immediately sends the audience a message that connotes fear. With films such as 'Ginger and Rosa' it appears to be more challenging to define the genre when the poster gives away little to no evidence of what the possible genre could be.
Audience
The audience of each film varies and is deeply dependent on the genre of the film. When a poster or advertisement of a new film is released, it attracts certain people dependent on how the film is portrayed.
'Ginger and Rosa' could have an audience of a variety of different people ranging from male to females from all sorts of ages. Being that the poster connotes feminine messages there is a possibility that the audience are more likely to be female.
The audience is also very dependent on the cast that are featured in the film. For example those that are interested in the work of Elle Flanning would be more likely to go to watch this film than those who have never heard of her. With a list of cast- ranging from famous to those not so- will help gain a wider audience. Seeing actors and actresses that people are interested in will attract more audience.
The graphology is fun, and inviting, which additionally attracts the audience. Seeing an attractive poster has connotations that the film too will be attractive and one worth watching. This is why posters and advertisement have such an impact on the targeted audience.
Film Language
The lighting used in this poster is bright and highlights the faces of the two characters, Ginger and Rosa. Having a darker background, for example, would connote fear and possibly suggesting that something bad or mysterious is likely to occur. Good, light lighting portrays an image of a film which is likely to be happy. Plus it highlights the faces of the two girls, and shows that because the film is their names, they are clearly highlighted in the poster, making it more evident to the audience who the film features. As 'Ginger and Rosa' is featured underneath the light, clear image of the two girls makes it evident that this is who 'Ginger and Rosa' are and that the film must be about them.
The title graphics used on this poster are bold and inviting. The font and colour opted for are essential when attracting an audience. The bold, capitalised text is appealing and inviting, and the colours of the font connote the personality of the two girls- it also is the colour that matches the names. The list of cast names are written smaller than the focus names, Ginger and Rosa, so that the eye focuses more on the names of the girls, and is less distracted by an array of extra appearances.
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